Our Mission
GWork transforms workplace performance by embedding behavioral science into daily workflows. We don’t just measure engagement — we actively improve it through evidence-based habit formation.
The GWork Story
GWork emerged from a simple insight: sustainable performance improvement happens through small, consistent actions, not grand gestures.
Traditional surveys and engagement tools measure problems but don’t solve them. GWork bridges that gap by turning insights into action through our Habit Recipes methodology — designing micro-habits that embed directly into daily workflows where work already happens.
What Makes Us Different
- Behavioral Science Foundation: Every feature is built on peer-reviewed research in habit formation, nudge theory, and organizational psychology
- Workflow Integration: Embeds directly into Slack, Outlook, and calendars — habits happen where work already happens
- Action-Focused: Moves beyond measurement to drive actual behavior change through daily micro-habits
- Enterprise-Ready: Designed to scale from individual teams to entire organisations
Leadership
Oran Cohen — Founder & CEO
Behavioral Change Strategist | Enterprise Transformation
Oran combines expertise in organisational psychology and behavioral change with hands-on enterprise transformation experience. His work focuses on closing the gap between strategy and daily execution — the problem that led to building GWork.
Our Approach: Science Meets Simplicity
The GWork Methodology combines four phases:
- Behavioral Assessment — Identify performance-critical behaviors using 360-degree baseline surveys
- Habit Design — Create actionable daily practices using Habit Recipes (1-3 micro-habits per person)
- Workflow Integration — Embed habits where work already happens (Slack, Outlook, calendars)
- Progress Tracking — Measure adoption and impact over time with behavioral leading indicators
Proven in Practice
In our implementation with MTS, GWork delivered a 46% improvement in feedback culture within 6 months. Proactive communication increased, project delays dropped by 30%, and the team reported 85% satisfaction with the new communication culture.
Read the full MTS case study →
Company Values
- Evidence-Based: Every recommendation backed by behavioral science
- Practical: Solutions that work in real workplace environments
- Scalable: From startup teams to enterprise organisations
- Transparent: Clear metrics and honest progress reporting
Get in Touch
Headquarters: Cape Town, South Africa
Email: hello@gwork.io
LinkedIn: @gwork-io
Ready to transform your team’s performance? Book a strategy call or try our platform.