GWork vs Quantive: Strategy Tracking vs Strategy Implementation
Quantive (formerly Gtmhub) is one of the most well-known OKR and strategy execution platforms. GWork takes a fundamentally different approach. Here’s how they compare — and when to use each.
What Quantive Does Well
Quantive is a strong OKR platform with genuine capabilities:
- AI-powered strategy planning with insights and risk prediction
- 160+ pre-built integrations connecting to CRMs, project tools, and data sources
- OKR alignment trees that visually map how goals cascade through the organization
- Real-time dashboards showing progress across teams
- Starting at $9/user/month with a free trial
Where Quantive Falls Short
Based on G2 and Capterra reviews, common complaints about Quantive include:
- Executive-focused design — dashboards built for leadership, not for the teams doing the work
- Rigid cascading structures — forced top-down hierarchies that don’t match how dynamic organizations actually operate
- No behavioral change layer — tells you that OKRs are behind schedule but doesn’t help change the behaviors causing it
- Check-ins happen too late — by the time quarterly reviews surface problems, course correction is expensive
What GWork Does Differently
GWork is not an OKR tool. It’s strategic implementation technology — software that changes the daily behaviors that drive strategic outcomes:
- Strategy-to-behavior mapping — translates each objective into 5-7 specific daily actions employees can actually do
- Behavioral nudges through existing tools — science-backed prompts delivered via Outlook and Google Calendar, not a separate app employees have to check
- Real-time behavior adoption tracking — see which teams are practicing strategic behaviors this week, not this quarter
- Predictive drift detection — identifies when engagement with strategic behaviors is declining, alerting leaders weeks before outcomes are affected
Side-by-Side Comparison
| Capability | Quantive | GWork |
|---|---|---|
| Goal setting & tracking | ✅ Core strength | ❌ Not the focus |
| OKR alignment trees | ✅ Visual cascading | ❌ Different approach |
| Strategy-to-behavior mapping | ❌ Not available | ✅ Core strength |
| Daily behavioral nudges | ❌ Not available | ✅ Science-backed |
| Behavior adoption tracking | ❌ Not available | ✅ Real-time |
| Predictive execution analytics | ⚠️ AI insights on goals | ✅ Behavioral drift detection |
| Delivered through existing tools | ⚠️ Slack/Teams embedding | ✅ Outlook/Google Calendar |
| Integrations | ✅ 160+ pre-built | ⚠️ Calendar + workplace tools |
| Target audience | Strategy teams, ops leaders | Org effectiveness, CHRO, COO |
When to Use Quantive
Choose Quantive if your primary need is setting, aligning, and tracking OKRs across the organization. It’s a strong goal management platform with good integrations and AI features.
When to Use GWork
Choose GWork if your problem isn’t tracking goals — it’s getting people to change what they do every day. If you’ve set OKRs but teams aren’t executing, if strategy announcements don’t lead to behavior change, or if you’re losing months to execution drift, GWork addresses the root cause.
Using Both Together
Many organizations benefit from both: Quantive for goal visibility and alignment, GWork for behavioral follow-through. Quantive tells you what you want to achieve. GWork ensures your people actually do the things that get you there.
Related Reading
- GWork vs Betterworks
- GWork vs Cascade
- Viva Goals Alternative
- What Causes the Strategy Execution Gap?
- The Complete Guide to Behavioral Change Platforms
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