GWork vs. Mooncamp: What’s the Difference?

Mooncamp is a clean, modern OKR and strategy execution tool that’s gained strong traction, particularly in the European market. With a 96% user satisfaction rating across 320+ reviews, it’s one of the highest-rated OKR tools available. If you’re comparing it with GWork, you’re probably looking for something simpler than the big enterprise platforms but more effective than a spreadsheet.

What Mooncamp Does Well

Mooncamp helps teams set, track, and review OKRs and strategic goals in one centralized place. It replaces siloed strategy documents and OKR spreadsheets with a well-designed platform that’s genuinely easy to use. The learning curve is low and the interface is intuitive.

Core features:

• OKR and goal management with progress tracking
• Strategy maps and alignment views
• Check-ins and regular review workflows
• Pulse surveys (though some users note unclear guidance on combining surveys with OKRs)
• Dashboards, reporting, and customizable views
• Integrations with Teams, Slack, Asana, HubSpot, Jira, and Excel

Pricing: Subscription tiers based on features and team size, with monthly and annual billing.

What users like: The lightweight design is Mooncamp’s standout. Teams that found platforms like WorkBoard or Betterworks too complex often land on Mooncamp as the right level of sophistication. Customer service gets exceptional reviews. The integration breadth (Teams, Slack, Jira, HubSpot) means it fits into most tech stacks without friction. Management teams can check overall company performance anytime.

Common complaints: As a newer, lighter platform, it doesn’t have the deep enterprise features of Cascade or WorkBoard (no scenario planning, limited portfolio management). Some users want better guidance on how to connect pulse surveys to OKR workflows. For very large organizations (5,000+), the strategic planning capabilities may feel limited. And like all OKR tools, it tracks goals well but doesn’t address what happens between setting the goal and achieving it.

What GWork Does

GWork doesn’t track OKRs. It operates at a different level entirely: making sure that the strategic priorities you’ve set (in Mooncamp or any other tool) actually translate into changed behavior in daily operations.

Mooncamp answers “what are we trying to achieve and are we on track?” GWork answers “why aren’t people doing things differently yet?”

The Core Difference

Mooncamp is a system of record for strategy and goals. Simple, clean, well-built, highly rated.

GWork is a system of action. It changes what people do at the daily workflow level.

A Concrete Example

Say your leadership team sets an OKR: “Reduce employee onboarding time from 6 weeks to 3 weeks.”

With Mooncamp: The OKR is created, assigned to HR and department heads, progress is tracked through check-ins. The pulse survey shows managers feel “somewhat confident” about the timeline. At the quarterly review, onboarding time is at 5 weeks. Progress, but not enough. Nobody’s sure exactly where the bottleneck is.

With GWork: You identify the 4 specific behaviors that currently extend onboarding (like managers delaying the first week schedule until day-of, or IT provisioning happening reactively instead of proactively). GWork reinforces the new behaviors: schedule shared 2 weeks before start date, equipment request triggered at offer acceptance. Within 30 days, you see which departments changed their onboarding behaviors and which are still running the old process.

Mooncamp tracks the goal. GWork changes the process.

When to Choose Mooncamp

• You need a simple, well-designed OKR tracking tool that your team will actually use
• You’re moving off spreadsheets, Notion, or a retired tool like Viva Goals
• You want something lighter than Cascade or WorkBoard without sacrificing quality
• Your main challenge is getting everyone on the same page about goals and progress
• You want broad integration support (Slack, Teams, Jira, HubSpot)

When to Choose GWork

• Everyone’s on the same page about goals, but nothing is changing
• You’ve had OKR tools before and they didn’t move the needle on follow-through
• The problem isn’t goal clarity. It’s that daily behavior hasn’t shifted.
• You need to close the gap between what leadership announced and what the frontline is doing
• You want to prove behavior change with one priority before investing in a larger platform

Can You Use Both?

They pair well. Mooncamp keeps your goals organized, visible, and easy to track. GWork makes sure those goals drive real change in how people work every day. One is the plan. The other is the execution engine.

For more on why tracking alone doesn’t drive implementation, we explore the difference between behavior measurement and engagement metrics.

Try GWork

90-day pilot. One strategic priority. One team. Measurable behavior change within 30 days.

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